Four things that make an LED strip dimmer at one end
Length. Every foot of tape adds resistance, which is why a length that looked fine on a workbench disappoints once it crosses a room.
Feed wire. The cable between driver and strip is part of the same circuit. A thin lead on a long walk back to the supply eats voltage before the tape has even started.
Single end feed. Power entering at one end has to travel the whole length to reach the other. The last foot is always worst off.
Rated maximum exceeded. Products publish a maximum run for a single feed, and that figure is not a suggestion. Check it for your exact tape (verify the published maximum run and feed guidance for that product before you plan around it). Higher output series pull more current per foot, so they reach the wall sooner.
Fix it in the wiring, not the tape
Feeding both ends is the simplest cure and often the only one needed. Run a second pair out to the far end from the same driver, so current arrives from two directions and the weakest point lands mid run instead of at one extreme.
Longer installations do better with injection: a pair dropped in at a midpoint, or at several midpoints, each running back to the supply rather than being chained off the strip in front of it. Constant voltage runs go in parallel, never in series, and every branch has to stay inside the driver's total capacity. Add the watts per foot for each connected length, multiply by the installed footage, then leave current headroom on top (verify the current headroom guidance and the driver's published rating before you order). A 24V tape takes a 24V supply and a 12V tape takes a 12V supply. Those two are never crossed.
If the walk home to the driver is long, step the conductor up rather than accepting the loss. Prewired leads keep this tidy: a solderless strip to wire connector with a 72 inch lead makes a tidy take-off at an injection point without soldering, provided tape width and pad layout match (verify the compatible widths listed for that item before ordering).
When the run is simply too long
Some installations cannot be rescued by feeding harder. If the tape already sits at its published limit, split it. Two shorter runs, each with its own pair back to the driver, behave better than one long one patched repeatedly.
Output level is a lever too. A lower output product across the same distance pulls less current per foot and therefore drops less. The LED strip range includes the LEDClub COB 200, 300 and 500 Series at low, medium and high brightness, and stepping down a series for a long cove is a legitimate answer rather than a compromise (verify the published watts per foot for each on the current product pages).
Keep heat in the picture. Strips and drivers both give off heat, so a run pushed hard inside a sealed cavity sits warmer than the same product in open air.