The case for buying the higher output series
Headroom is the whole argument.
A brighter strip at 50 percent gives you the room you wanted plus a reserve. It covers what you cannot predict: a diffuser that eats more light than expected, a deeper channel, a dark paint color chosen later, a mounting height above the drawing. The only cure afterward is a strip bought with more in it.
Distance is the other case. Light falls off quickly, so a run washing a tall wall needs far more at the source than the same effect a foot away. Where that applies, look at the top of the range, such as the LEDClub 24V COB 500 Series, against its published lumens per foot, watts per foot and color temperature options.
The case for the lower output series at full
Three situations favor the quieter strip.
Proximity comes first. A strip a few inches from a work surface, inside a display cabinet or under a shelf does not need a high output series; you would only run it low to avoid glare.
Second is a tight cavity. Strips and drivers generate heat in normal use, and a higher output tape in a sealed recess works harder thermally than in open air, so the thermal guidance published for that strip is the constraint (what derating means for an enclosed run).
Third is power. A lower output tape draws fewer watts per foot, so the same footage needs less driver capacity, less conductor, and loses less voltage along a long run. A medium option such as the LEDClub 24V COB 300 Series covers a lot of residential work (verify its published figures first).
One question decides higher output dimmed down or lower output at full
Ask one thing: will this run ever need to be brighter than the lower series goes?
If the answer is yes, or even probably, buy the higher output and dim it. Adding light to a finished install means pulling the strip out.
If it is a confident no, buy the lower output. You need less driver capacity, pull lighter cable and get further on a single feed.
If you cannot tell, buy the higher output; the reserve is easy to carry and impossible to add later. Compare the tiers across the LED strip collection; how output levels are set explains what they describe.
Size the driver for the top of the range
A driver sized for the level you intend to use fails the first time somebody turns the control up.
Total the load at full: watts per foot times installed footage across every run on that driver, plus current headroom, currently at least 20 percent (verify the current headroom figure and the strip's published watts per foot first). The strip's rating governs everything behind it: 24V tape is fed by a 24V driver through a 24V controller, and a 12V run keeps 12V hardware from end to end. Runs branch from the driver in parallel, never chained in series, staying inside its rated output. Any hardwired driver, junction box or line voltage connection is a licensed electrician's job, under the manufacturer instructions, local code and the NEC. The supply breaker goes off first and stays off until the last cover is back on.
Heat, and the assumptions that come with dimming
Two beliefs travel with this decision, and neither is something you can plan around.
The first is that a dimmed strip must last longer. No published figure lets you claim that, so treat it as unknown.
The second is that a dimmed strip stays cool. It does not. LEDs and drivers give off heat at any setting, and an enclosed run still needs the clearance the maker specifies. An aluminum channel helps dissipate that heat, though it is not required.